Genmark AI Blog

Stay up to date with the latest insights on AI marketing, content strategy, and digital transformation.

Sales EnablementInternal MarketingBehavior ChangeTraining AdoptionWorkflow Design

The $500K Sales Enablement Program That Nobody Used: Why Adoption Beats Perfection

Most sales enablement programs fail not because of bad content, but because they ignore workflow integration. Learn how to design training that actually drives behavior change.

07-07-2025

Small Business Growth

Small Business GrowthGrowth MarketingMarketing StrategyBusiness ScalingDigital Marketing

Genmark AI Team10 min read

The Small Business Growth Marketing Playbook: From Surviving to Thriving

Ready to scale beyond survival mode? Learn the systematic approach successful small businesses use to build predictable, profitable growth through strategic marketing.

06-30-2025

E-commerce Growth

E-commerce GrowthSustainable E-commerceBrand BuildingCustomer RetentionE-commerce Strategy

Genmark AI Team14 min read

The E-commerce Growth Engine: Building Revenue That Doesn't Depend on Ad Spend

Stop building businesses that live or die by advertising performance. Discover how to create e-commerce growth engines that compound over time and generate sustainable revenue through customer loyalty and brand strength.

06-23-2025

SaaS Growth

B2B SaaS GrowthSaaS ScalingGrowth StrategySaaS MarketingTech StartupsProduct-Led GrowthSales-Led GrowthCustomer SuccessRevenue GrowthMarket Leadership

Genmark AI Team12 min read

The B2B SaaS Growth Engine: From MVP to Market Leader

Ready to scale beyond the startup phase? Learn how successful B2B SaaS companies build systematic, scalable growth engines that survive competitive markets and economic downturns.

06-16-2025

The B2B SaaS Marketing Maze: Why Every Growth Strategy Feels Like a Dead End

SaaS Growth

B2B SaaS MarketingSaaS GrowthStartup MarketingGrowth StrategyTech Startups

Genmark AI Team9 min read

The B2B SaaS Marketing Maze: Why Every Growth Strategy Feels Like a Dead End

Drowning in growth hacking advice and conflicting strategies? Discover why B2B SaaS founders feel overwhelmed by marketing and the framework to build sustainable growth that actually works.

06-12-2025

Common Pitfalls in CTV Advertising (And How to Avoid Them)

Digital Advertising

CTV AdvertisingConnected TVDigital AdvertisingCampaign OptimizationMedia Strategy

RJ Vilardi8 min read

Common Pitfalls in CTV Advertising (And How to Avoid Them)

Connected TV advertising offers massive opportunities, but hidden pitfalls can derail campaigns. Learn the most common CTV mistakes and proven strategies to avoid them for better performance and ROI.

06-09-2025

SHU HA RI: The Japanese Art of Mastery Applied to B2B Content Strategy

Strategic Marketing

Content StrategyB2B MarketingStartup GrowthDigital StrategyMarketing Framework

Genmark AI Team8 min read

SHU HA RI: The Japanese Art of Mastery Applied to B2B Content Strategy

Learn how the ancient Japanese learning framework SHU HA RI can transform your B2B startup's approach to content and digital growth strategy.

06-08-2025

Beyond the Pretty Charts: Digital Growth Metrics That Actually Matter

Marketing Performance

Marketing AnalyticsPerformance MarketingDigital GrowthKPI TrackingMarketing Attribution

Genmark AI Team7 min read

Beyond the Pretty Charts: Digital Growth Metrics That Actually Matter

Stop celebrating vanity metrics and start tracking the numbers that drive real business growth. Learn which digital marketing KPIs matter and how to build reporting that tells the real story.

06-03-2025

Why Traffic Isn't Enough: 10 Common Landing Page Mistakes (and How to Fix Them)

Marketing Performance

Landing Page OptimizationConversion StrategyPerformance MarketingMarketing UXDigital Campaigns

Genmark AI Team5 min read

Why Traffic Isn't Enough: 10 Common Landing Page Mistakes (and How to Fix Them)

High traffic doesn't guarantee conversions. This post breaks down the top 10 landing page mistakes marketers make — and offers actionable fixes to turn visitors into customers.

05-30-2025

Generative Engine Optimization: The Next Frontier in Digital Visibility

AI Marketing

AI SearchGEOGenerative Engine OptimizationContent StrategyDigital VisibilityAnswer Engine OptimizationA16ZSEO Market Disruption

Genmark AI Team8 min read

Generative Engine Optimization: The Next Frontier in Digital Visibility

Learn how AI search engines are transforming digital visibility and how brands can optimize content for generative AI platforms like ChatGPT and Google AI Overviews. Includes exclusive insights from Andreessen Horowitz on the $80B SEO market disruption.

05-29-2025

Introducing Genmark Flow: AI Service as Software Managed Product

Product Launch

Genmark FlowService as SoftwareAI MarketingGrowthB2B SaaS

Genmark AI Team6 min read

Introducing Genmark Flow: AI Service as Software Managed Product

Discover how Genmark Flow delivers AI-powered marketing outcomes through our Service as Software approach - focusing on results rather than tools alone.

05-27-2025