Introducing Genmark Flow: AI Service as Software Managed Product

Key Takeaways

• Genmark Flow represents a shift from traditional SaaS tools to "Service as Software" - delivering expert-managed marketing outcomes
• Unlike agencies or pure tools, Genmark Flow combines technology platform with expert human execution
• Our approach prioritizes business outcomes over feature lists, focusing on measurable growth and ROI
• Technology powers efficiency while human expertise ensures strategic alignment and creative quality

Today, we're excited to announce the official launch of Genmark Flow — our managed growth product that reimagines how businesses approach marketing in the AI era. Genmark Flow isn't just another marketing tool or agency service. It represents a new category we call "Service as Software" — where outcomes and results take precedence over the tools themselves.

The Problem with Traditional Approaches

The marketing technology landscape is overwhelmingly complex. According to Scott Brinker's 2024 MarTech Landscape, there are over 11,000 marketing tools available. Yet according to Gartner, the average utilization rate of features in marketing technology is below 42%. Companies are paying for capabilities they rarely use, while still struggling to achieve meaningful business outcomes.

On the other hand, traditional marketing agencies often deliver inconsistent results, with high overhead costs and workflows that weren't designed for the AI era. According to a 2024 CMO Survey, 67% of marketing leaders report being dissatisfied with their agency's ability to adapt to new AI technologies, and 73% feel they aren't getting appropriate value for their investment.

Why We Call It "Flow"

The name "Genmark Flow" was deliberately chosen to reflect our fundamental philosophy about how marketing should work in the AI era. It draws inspiration from psychologist Mihaly Csikszentmihalyi's concept of "flow" — that optimal state where a person is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of an activity.

In Csikszentmihalyi's groundbreaking work, he identified that people achieve their highest levels of satisfaction and performance when they enter this state of flow — where challenges and skills are perfectly balanced, goals are clear, and feedback is immediate.

Similarly, our Genmark Flow product is designed to create a state of marketing flow for your business where:

• Marketing processes run smoothly and efficiently without constant intervention
• Campaigns are continuously optimized based on real-time data and feedback
• Your team is freed from repetitive tasks to focus on strategic work
• Results are predictable and consistent, removing the anxious guesswork
• Execution feels effortless through intelligent automation and expert guidance

Just as Csikszentmihalyi found that people in a flow state experience a perfect balance between challenge and skill, Genmark Flow achieves the perfect balance between sophisticated AI technology and human expertise — creating marketing outcomes that feel almost effortless compared to traditional approaches.

Service as Software: A New Category

Genmark Flow combines the best of both worlds — sophisticated technology with expert human guidance — in what industry analyst Jeremiah Owyang has termed "Service as Software." This approach shifts focus from selling software licenses to delivering actual business outcomes, with technology serving as the enabler rather than the end goal.

"The most successful companies in the next decade won't be those with the best software, but those who best combine software with services to deliver measurable outcomes. Service as Software represents this convergence, where value is measured in business results rather than features."

— From Andreessen Horowitz's "The SaaS Transformation" report, 2024

As noted in Forrester's recent "The Future of Marketing Technology" report, businesses increasingly value outcomes over ownership. They care less about having access to another dashboard and more about generating actual leads, conversions, and revenue.

How Genmark Flow Works

Genmark Flow combines our proprietary AI marketing platform with a team of marketing experts who manage and optimize your campaigns. Here's what makes it different:

Platform-Powered Efficiency

Our proprietary AI platform automates repetitive tasks, identifies optimization opportunities, and provides data-driven recommendations that our experts can act on immediately.

Expert-Led Execution

Experienced marketing professionals plan and oversee your campaigns, bringing strategic insights and creative expertise that AI alone cannot provide.

Outcome-Based Structure

Unlike traditional SaaS that sells access, or agencies that bill for time, we structure our offering around concrete deliverables and measurable outcomes.

Complete Transparency

Real-time performance dashboards and regular strategy reviews keep you informed about what's working and where we're making adjustments.

Why This Matters: Results vs. Tools

The shift from tools to outcomes represents a fundamental change in how businesses should think about marketing technology investments. According to McKinsey's "The Next Normal in Digital Marketing" report, companies embracing outcome-based marketing services typically see 23% higher ROI compared to those who simply license marketing tools.

With Genmark Flow, you're not buying a software license — you're investing in growth. Our performance is measured not by user seats or features utilized, but by meaningful business metrics like:

• Qualified lead generation
• Conversion rate improvements
• Customer acquisition costs
• Revenue attribution
• Brand visibility and engagement

The Industry Perspective

This approach aligns with what industry leaders are increasingly recognizing. As Gartner noted in their "Predicts 2025: The Future of Marketing Technology" report, "By 2025, 60% of B2B companies will have shifted their martech investments from pure-play SaaS solutions to integrated outcome-driven service models."

Harvard Business Review's article "The End of Solution Selling" similarly points out that the most successful businesses today are those that solve for outcomes rather than selling products or services. Customers don't want more tools or options — they want reliable paths to specific business results.

Genmark Flow vs. Traditional Approaches

Focus

• Traditional SaaS Tools: Features & capabilities
• Marketing Agencies: Service hours & deliverables
• Genmark Flow: Business outcomes

Technology

• Traditional SaaS Tools: Self-service platform
• Marketing Agencies: Varied tools & manual work
• Genmark Flow: Purpose-built AI platform

Expertise

• Traditional SaaS Tools: Customer implements
• Marketing Agencies: Agency team executes
• Genmark Flow: Platform + specialists

Pricing Model

• Traditional SaaS Tools: Subscription based on users
• Marketing Agencies: Hourly or retainer
• Genmark Flow: Outcome-based packages

Getting Started with Genmark Flow

Genmark Flow is available in three tiers to match different business needs and growth objectives. Each package includes our proprietary platform access, dedicated marketing specialists, and transparent reporting focused on your specific goals.

To learn more about how Genmark Flow can transform your marketing approach and deliver measurable growth, schedule a consultation with our team. We'll analyze your current marketing performance and recommend a tailored approach to achieve your growth objectives.