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Marketing Performance
Marketing AnalyticsPerformance MarketingDigital GrowthKPI TrackingMarketing Attribution
Genmark AI Team7 min read06-03-2025

Beyond the Pretty Charts: Digital Growth Metrics That Actually Matter

Stop celebrating vanity metrics and start tracking the numbers that drive real business growth. Learn which digital marketing KPIs matter and how to build reporting that tells the real story.

Marketing Performance
Landing Page OptimizationConversion StrategyPerformance MarketingMarketing UXDigital Campaigns
Genmark AI Team5 min read05-30-2025

Why Traffic Isn't Enough: 10 Common Landing Page Mistakes (and How to Fix Them)

High traffic doesn't guarantee conversions. This post breaks down the top 10 landing page mistakes marketers make — and offers actionable fixes to turn visitors into customers.

AI Marketing
AI SearchGEOGenerative Engine OptimizationContent StrategyDigital VisibilityAnswer Engine Optimization
Genmark AI Team7 min read05-29-2025

Generative Engine Optimization: The Next Frontier in Digital Visibility

Learn how AI search engines are transforming digital visibility and how brands can optimize content for generative AI platforms like ChatGPT and Google AI Overviews.

Product Launch
Genmark FlowService as SoftwareAI MarketingGrowthB2B SaaS
Genmark AI Team6 min read05-27-2025

Introducing Genmark Flow: AI Service as Software Managed Product

Discover how Genmark Flow delivers AI-powered marketing outcomes through our Service as Software approach - focusing on results rather than tools alone.

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