Generative Engine Optimization - GEO (also known as AI Engine Optimization or Answer Engine Optimization) is the process of making your brand discoverable in the new era of AI-powered search and answer engines.
Billions of users are turning to ChatGPT, Perplexity, Google AI Overviews, and other conversational platforms for answers and recommendations.
GEO helps you stay visible and relevant where it matters most—ensuring your brand is surfaced by AI systems when users ask questions, seek recommendations, or look for expertise.
AI-powered search and answer engines are growing exponentially, transforming how people find information. While traditional search still dominates, under 2% of global queries now flow through AI/answer engines like ChatGPT, Perplexity, Copilot, and Gemini—but this share is rising fast as billions of users try conversational search experiences.
Genmark GEO is a comprehensive solution for maximizing your brand's visibility in AI-powered search and answer engines. Our product combines advanced audits, actionable recommendations, and seamless implementation guidance to ensure your website is found, trusted, and recommended by the latest AI platforms.
Comprehensive audit of your brand and competitors across AI-powered search and answer engines. Identify where you appear, where you don't, and how you stack up.
Receive prioritized, page-level and site-wide recommendations to improve your AI search visibility. Includes technical, content, and semantic optimizations.
Step-by-step guidance and tools to apply recommendations directly to your website content and structure. Integrate with your CMS or web team.
Continuous monitoring of your AI search presence, with alerts for new opportunities and competitive shifts.
GEO is more than just SEO for AI—it's a strategic approach to ensure your brand is found, trusted, and recommended by the next generation of search and answer engines.
Develop content specifically formatted for AI consumption and knowledge retrieval.
Position your content as the authoritative source for AI answer engines.
Structure content around complete semantic concepts rather than just keywords.
Ensure your content provides comprehensive context that AI systems can understand and reference.
Stay ahead of the curve as search continues to evolve toward AI-powered solutions.
Gain visibility in AI-powered channels while competitors focus only on traditional SEO.
We're looking for forward-thinking brands to help shape the future of Generative Engine Optimization. Join our pilot program as an early adopter or design partner and get exclusive access to upcoming GEO plans, features, and support.
Apply as Early AdopterAnswers to common questions about Generative Engine Optimization
Discover how Genmark GEO can accelerate your visibility and traffic from AI and answer engines.